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AVA Merchandising Solutions Pvt. Ltd. Team

AVA Merchandising Solutions Pvt. Ltd. - Team Information

Amit Chopra – Director
Amit Chopra, the Director of AVA Merchandising Solutions Private Limited, starting career at the age of 21. Fourteen years as an Entrepreneur 1998 to 2012, in various fields, founded AVA Merchandising in year 2009 and pioneered in flight shopping revolution in India.

He is very passionate for success with a clear vision, possesses great ability in creating successful business strategies and thrives on process of achieving his goals. Achievement oriented and relentless, Creative thinking, innovation, leadership and relationship building are the corner stones of his success.

Shivani Chopra – Director
Shivani Chopra, a graduate, has worked with Singapore Airlines in the past with an experience of over 10 years, She is responsible for providing direction in Sales and Operations, Merchandise sourcing and selling through different channels for the past 10 years. Has a keen eye for detail, which is transformed into better and aesthetic Visual merchandising, counter look & feel. She is also involved in the designing of Training & Team building exercise modules and their effective implementation.

Amit Dubey, Chartered Accountant
Manager - Account & Finance

Amit Dubey, A Chartered Accountant from The Institute of Chartered Accountants of India, with over 11 years of experience in the field of Finance Operations and Accounts and worked with various organizations as Internal Auditor on supervisory positions. Proven ability in improving operations, impacting business growth and maximising profits through achievement in Finance Management, Internal Controls and Productivity / efficiency improvements. Possess comprehensive experience in managing activities related to accounting & finance; skilled in overseeing preparation of Financial Statements, maintenance of Statutory Books of Accounts etc. Adept in supporting and sustaining a positive work environment that fosters team performance with good communication and relationship management skills.


Rajnish Chopra – Associate Vice President
Business & Market Development

Rajnish Chopra, has over 18+ years’ experience in Sales, Marketing and Product Development. Rajnish is responsible for strategy, market development, marketing and product development. Rajnish has extensive experience in creating platform based solutions with a focus on Small and Medium Businesses.

Prior to AVA, Rajnish has worked at Franchise India, Quatrro, JC Penny and Best Western Hotels as Director of Franchising Sales where he developed and managed alternate channel(s).

He is a Hotel Management Graduate with an MBA in Marketing from the University of New York, (NYU). Black Belt certified on Six Sigma parameters, certified trainer for voice and accent,(TTT Green Belt).

Rahul Narasimha Midtada – GM Sales
RAHUL , is a Post Graduate in Retail management , he brings in over 16 years of experience in retail sales and operations spread across Future Group, Vishal Retail Ltd and The Mobile Store(Essar Group).He specializes in  Retail Business process reengineering and development.

E J Sudheer - GM Sales & Operations (Aviation)
Sudheer is Head of Operation and Sales. He has graduated from Mahatma Gandhi University and is an IT diploma holder from NIIT. He has over 05 years of experience as Airport Manager and 11 years in Airport operations with recognized strengths in customer service, planning & implementing proactive procedures and systems. His last assignment was Regional Manager-East with Paramount Airways. He is known for his ability to manage, train, motivate, and supervise the team comprising of customer service and sales executives. He is a team leader with professional instinct and analytical mind, who believes and practices innovation and follows systematic execution to achieve the goal. A professional with a great sense of business.

Avinash Julka - GM Sales & Marketing
Avinash Julka, A Graduate in Industrial Chemistry & Bachelor in Computer Application Three year experience in Logistics, Four Year experience in Operation, Two year experience in Sales & Marketing. Sales, Tie Up, Handling team, logistics, trouble Shooting, New Setups, and Sourcing (International).

Having Strong Determination, Dedication, Hard Working, Optimistic.


Ajai Rai - Head Graphic & Printing
Ajai Rai, A Bachelor in Commercial and Advertising Art, having 'A' grade certification in Desktop Publishing. Having strong focus on perfection and balancing technology with creativity.

With an extensive experience in the world of advertising & marketing as a creative person, he has been a part of FCB Ulka, Concept Communication, Rockman Advertising, New Image Photography (Australia), working on a range of national & multinational brands and creative challenges. He has worked on a range of brands eg Jet Airways, Air India, Taj Hotels, Discover Channel, Blackberry, Compaq, HCL, Kodak, Panasonic etc. He has deep rooted knowledge of Creative & Computers with expertise in Design, Photography and Pre-Press. A hard worker and flexible according to the work environment

Brijesh Rai Arora - Merchandiser (Overseas)
Brijesh Arora, A Commerce Graduate from Delhi University. Has an extensive experience of more than 09 years in the field of Merchandise sourcing/Buying from international markets. Exposed to vendor development, price negotiations, supply chain management and Quality control methods. Have started the career from the lowest rung in the company and has worked my way up by handling the merchandising portfolio, warehousing and other supply chain methods. Worked extensively on operational methods on the shop floor level.

A goal oriented true professional towards achieving company targets. Believes in open approach towards work, a keen learner and has immense dedication and ability to work in a team or in individual capacity as required. A persistent negotiator in achieving cost and pricing targets.


Rohit Soni - Head of Human Resources
Rohit Soni, is a Young & Dynamic H.R. Professional. Holds a Master’s degree in Business Administration specialized in Human Resource & Post Graduate degree in Commerce.

Started career at the age of 21 as an executive and now within 7 years of experience got the responsibility of Heading H.R. functions of AVA. He is responsible for overall Human Resources (H.R.) Strategic Designing & Implementing all the H.R. Policies of the company to provide a value addition. He is also responsible for developing & driving people strategy & fostering an environment where the Pan India AVA team thrives. He is also committed to adding value to team & organization and enhancing individual & group capabilities by developing engaging environments which facilitate delivery of effective service & value.

Prior to joining AVA, his last assignment was with Bajaj Capital Ltd. as a Regional Manager H.R. (North) where he was responsible for the entire H.R. Gamut for Northern Region to enhance functional effectiveness & efficiency, align design & delivery of Talent Acquisition & Management programs & practices & strengthen strategy development & execution. Specialty’:

In addition to the professional qualifications he is certified in Basic Avsec Course from the Bureau of Civil Aviation .Having a multiple industry experience i.e Aviation, Finance & Retail.


Pratyush Kr. Banerjee - Manager IT
Pratyush Banerjee, A Graduate with IT Diploma Holder, Having an experience of 08 years in field of IT. He is exposed to managing and administering the IT infrastructure of an organization. He has a sound knowledge of ERP solutions and online e-portal management. His expertise in implementing system based processes to ease the manual work and transform the organization into a system oriented work place has given tremendous benefits to the organization in terms of huge time savings and cost savings, driving a real-time reporting structure and strong and accurate analysis.

He is exposed to IT-Networking platform, while working with Call centre establishments before joining AVA. He has also completed the Microsoft Certification in System Administrator (MCSA-Messaging) which has helped him in implementing User policies for Hardware & Software resources. He is a good Administrator and has a Strong analytical approach towards problem solving or defining process outcomes. He has a very optimistic view in life and is a keen learner.

Deepak Bhatia - Manager, Logistics & Warehousing
Deepak Bhatia, A Commerce Graduate from Delhi University. He has also successfully completed his Diploma in Import & Export Management. Has an experience of more than 08 years in the field of warehousing management. Had been exposed to the best of warehousing practices on the shop floor and has a sound technical knowledge of WMS software helping in planning and dispatch of merchandise. Is exposed to the working of third party logistics and understands the weight & cost structure with statutory taxation requirements in every state.

A hard worker giving optimum while working in a team. Has a sound experience of handling big warehousing teams. Is a keen learner and has immense dedication and clarity of targets and goals as set by the company from time to time. Also has a sound knowledge of the statutory requirements in setting up and operating a big warehouse with 2000 plus SKU's.

Abhaya Mehra – Merchandiser ( Domestic )
Abhaya Mehra, holds degree in Fashion Retail and Merchandising from Pearl Academy of Fashion. She has been associated with the Industry for over 5 years now, having an experience of serving many Global and local clients.

Her forte lies in Merchandising which involves Trend Forecasting, Product development, Sourcing, Negotiation, Production, Vendor Management, etc. She is expertise in People Management, Visual Merchandising, and quality control.

A smart and hard worker carries an optimistic approach towards achieving the goals.

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